Driver and rider feedback
Real World A/B testing
Re-enter Uber and Lyft
A/B testing tools
Reviews of A/B testing tools
Shout outs (tl;dr)
- Real world AB testing is more difficult to accurately implement and measure than online.
- If you’re not A/B testing your campaigns and product mixes, you need to be.
- There are many cost-effective tools available, without having to invest in a full marketing automation platform.